Analytics & Reporting

If Google Analytics suddenly shows zero traffic, the cause is almost always one of a few predictable setup mistakes. This guide walks through exactly how to find and fix the one affecting your site.

Server side tracking sounds technical, but the idea is simple: route your data through a server you control before it hits Google or Meta. Here is what it fixes, what it does not, and how to tell if your business needs it yet.

GA4 will not report on the data that matters to your business until you set up custom dimensions correctly. This guide walks through scoping, registration, and the mistakes that quietly break the setup.