Insights

Practical articles on digital strategy, web development, photography workflow, and AI automation. Learn approaches grounded in 30 years of real work.

Why Is My Google Analytics Showing Zero Traffic and How to Fix It

If Google Analytics suddenly shows zero traffic, the cause is almost always one of a few predictable setup mistakes. This guide walks through exactly how to find and fix the one affecting your site.

Is Divi Still Good in 2026? A Builder We Have Used for Years Weighs In

Is Divi dead in 2026? Not from where I sit, and here's the honest breakdown of what Divi 5 gets right, where it still falls short, and who should actually be using it.

How to Use Claude for Marketing Without an Agency or a Big Budget

Claude can help one person do the marketing work of a small team, if you give it the right context. Here is a practical workflow for strategy, content, and campaigns without an agency budget.