Learn what marketing objectives are, how to choose the right ones for your business, and explore the 6 core categories and 14 most common marketing objectives.

Follow these Ten Focus Points while building a Successful Digital Marketing Strategy. In this first episode of Marketing Monday, I will teach you the best way to build a marketing plan based on these ten key points. 10 Steps will help you stay in focus when building and executing a marketing strategy.

Creating a user persona for your business, is one of the very first steps in building a successful digital marketing strategy. We mentioned this briefly in our overview of a marketing strategy episode last week, today I will explain in detail about user personas, how to build them, what questions to ask your users, what attributes to collect, and finally how to use the insights discovered to better understand, segment, market and resonate with your customers.