In Today's episode of Marketing Monday, I will talk about identifying both Long-term and Short-term Business Goals, this will be one of a 4 part series, in which we will start by learning about business goals, then defining marketing goals and mapping them to our business goals. We do this while setting-up strong KPIs and benchmarks, and finally we're going to identify the tools which will help us measure and optimize our progress.
The second most important step in a successful marketing strategy is to Identify your marketing goals and the tools used in your organization. Because this topic is pretty advanced, I am going to start from the beginning, talking about Company's Goals from a Business point of view and then In the next episodes we will focus on Marketing Goals and what they entail.
Join Dany.Net to gain access to many free tools and resources