In Today's episode of Marketing Monday, I will talk about identifying both Long-term and Short-term Business Goals, this will be one of a 4 part series, in which we will start by learning about business goals, then defining marketing goals and mapping them to our business goals. We do this while setting-up strong KPIs and benchmarks, and finally we're going to identify the tools which will help us measure and optimize our progress.

The second most important step in a successful marketing strategy is to Identify your marketing goals and the tools used in your organization. Because this topic is pretty advanced, I am going to start from the beginning, talking about Company's Goals from a Business point of view and then In the next episodes we will focus on Marketing Goals and what they entail.

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