Macro Marketing Objectives

Digital Marketing Plan - Step 2 - Part B

Today we look at Marketing objectives, we learn what they are, how to use them, how to pick the important objectives that matters to your business.
In this episode I will explain about the 6 main categories which hold every single marketing objective ever created. We’re also going to learn about the 14 most used marketing objectives.

In our previous episode we learned about Macro and Micro business goals and how it’s important to have them well defined and communicated with all departments. Today we shift our attention to Marketing Objectives which serve few purposes. First it provides a clear plan for the marketing team to follow and execute. It also communicates to the executives the intentions of the marketing department, so that marketing efforts are aligned with the rest of the organization, and the marketing team can get proper support when needed.

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