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Evaluating Marketing Media Channels

Evaluating Marketing Media Channels

In Today’s Marketing Episode we will look at the 4 main marketing media channels, I will give some examples and talk about the pros and cons of each type. Marketing Media Channels are divided into 4 segments: OWNED MEDIA, PAID MEDIA, EARNED MEDIA and SOCIAL...
Marketing Automation, Tracking and Reporting Tools

Marketing Automation, Tracking and Reporting Tools

Now that we have learned about research, planning and editing tools for marketing. We are going to continue our adventure, learning about the tools you can use for publishing, tracking, optimization and reporting. To be able to scale your efforts you need the...
Marketing Planning Tools

Marketing Planning Tools

  We have defined our objectives, our goals and attached some metrics. But how are we going to put all this plan together? You’ll need your brain and a bunch of tools to make all this magic work. Stick around as I list down some of the most popular tools you can...
KPIs, Benchmarks and Other Metrics

KPIs, Benchmarks and Other Metrics

  After you define your marketing objectives and goals, you will need to figure out how to measure them effectively. You need to find out what are your key performance indicators or KPIs. A successful marketing plan requires placing numbers against each of your...

Micro Marketing Plan

  Micro Marketing Objectives are the next natural progression after setting up your High-level Marketing Objectives. I am planning to walk you through the different aspects of building a micro marketing plan, and what are the best ways to execute and monitor this...